Privacy Notice
Last updated: June 2026
Contents
Hermes Tour Limited (“Hermes Tour”, “we”, “us” or “our”) values you as our guest and recognises that your privacy matters. This Privacy Notice explains how we collect, use, share and protect the personal data of clients, prospective clients and visitors to our website in the course of arranging bespoke luxury travel.
This Notice applies to www.hermestour.co.uk, to enquiries made by telephone, email or in person, and to the personal data we handle when designing and delivering your journeys. For the purposes of UK data protection law, Hermes Tour Limited of London is the data controller.
Types of Personal Data We Collect
Depending on your relationship with us, we may collect the following categories of personal data:
- Identity and contact details — name, title, date of birth, postal address, email address and telephone numbers.
- Travel and booking details — passport information, visa details, frequent-traveller numbers, travel companions, itineraries and preferences.
- Payment information — billing address and the details necessary to process deposits and balances through our secure payment partners.
- Preference and lifestyle data — dietary requirements, accessibility needs, special occasions and the comforts that allow us to tailor each journey.
- Sensitive data — where strictly necessary for your travel arrangements, health or accessibility information, which we process only with your consent.
How We Collect Your Personal Data
We collect personal data when you enquire about or book a journey, register for The Dispatch newsletter, complete a form on our website, correspond with our travel designers, or interact with us on social media. We may also receive information from our trusted suppliers, partner travel professionals and, where you have consented, from third parties acting on your behalf.
How We Use Your Personal Data
We use your personal data to design, arrange and deliver your travel; to manage bookings, payments and your relationship with us; to respond to enquiries; to send service communications and, where you have opted in, marketing about journeys we believe will interest you; to improve our services; and to comply with our legal and regulatory obligations, including those of ABTA and ATOL.
We rely on the following lawful bases: performance of our contract with you, your consent, our legitimate interests in operating a luxury travel business, and compliance with legal obligations.
Sharing and Disclosure of Personal Data
To arrange your travel we share relevant personal data with carefully selected suppliers and partners, including hotels, airlines, ground operators, guides and insurers. We may also disclose data to payment providers, professional advisers, and regulators or authorities where required by law. We do not sell your personal data. Where suppliers act as independent controllers, their own privacy notices will apply.
Your Rights and Choices
Subject to applicable law, you have the right to access, correct, erase or restrict the processing of your personal data; to object to processing; to data portability; and to withdraw consent at any time. You may also unsubscribe from marketing using the link in any communication or by contacting us. To exercise any right, please write to us using the details below. You have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Data Retention and Security
We retain personal data only for as long as necessary to fulfil the purposes set out in this Notice, including to satisfy legal, accounting and regulatory requirements. We maintain appropriate technical and organisational measures designed to protect your personal data against unauthorised access, loss or misuse.
International Transfers
Because we arrange travel worldwide, your personal data may be transferred to and processed in countries outside the United Kingdom. Where we do so, we take steps to ensure an adequate level of protection, such as standard contractual clauses or transfers to countries deemed adequate by the UK government.
Cookies and Similar Technologies
Our website uses cookies and similar technologies to operate the site, remember your preferences and understand how the site is used. You can manage your preferences through your browser settings or our cookie banner. Some cookies are necessary for the website to function correctly.
Children’s Privacy
Our services are directed to adults. We do not knowingly collect personal data from children except as part of a family booking made by a responsible adult. If you believe a child has provided us with personal data without appropriate consent, please contact us.
Changes to This Notice
We may update this Privacy Notice from time to time to reflect changes in our practices or legal requirements. The date at the top of this page indicates when it was last revised. Material changes will be communicated where appropriate.
Contacting Us
If you have any questions about this Notice or wish to exercise your rights, please contact our data team at info@hermes-tour.com or write to Hermes Tour Limited, London, United Kingdom.
This Privacy Notice is provided as a draft template for illustrative purposes and should be reviewed by a qualified legal adviser before publication.